★ NOW BOOKING SUMMER 2026 ★ PARIS · YEREVAN ★ PERSONAL BRAND GROWTH · AI CONTENT ★ NOW BOOKING SUMMER 2026 ★ PARIS · YEREVAN ★ PERSONAL BRAND GROWTH · AI CONTENT
AI Creative Director · Paris · Yerevan 🇦🇲

Kari
Kari

PETROSYAN

Luxury lifestyle creator. AI Creative Director. Founder of ARMA. Featured in Vogue, Elle, Marie Claire and L'Officiel. I help people and brands become unforgettable.

Work With Me Explore Services
4.5M
Followers
67M
Monthly Views
1.5M
Interactions / mo
3–6%
Engagement Rate
As Featured In
VOGUE ELLE MARIE CLAIRE L'OFFICIEL
K
About

Hi, I'm Kari.

I'm a luxury lifestyle creator and AI Creative Director, based between Paris and Yerevan 🇦🇲.

Over the last few years I've built one of the world's most engaged luxury lifestyle accounts — 4.5 million followers, 67 million monthly views, and a top 0.1% engagement rate. I've worked with some of the most iconic houses in the world: Dolce & Gabbana, Lanvin, Netflix, Jacob & Co., Atlantis The Royal, L'Oréal, and many more.

I'm also the founder of ARMA — my creative house at the intersection of AI, editorial storytelling, and luxury branding.

Today, I help two kinds of people: founders and creators who want to grow their personal brand on Instagram, and luxury houses who want AI-driven content that stops the scroll.

Manifesto
"Luxury isn't what you wear.
It's what you create.

I don't sell visibility.
I build recognition."
— Kari Kari Petrosyan
What I Do Best

Two ways I make you
unforgettable.

I specialize in what I do better than anyone — growing personal brands on Instagram and TikTok, and creating AI-driven videos and imagery that win the algorithm.

01

Personal Brand Growth

From 0 to 100K. From 100K to a million. From follower to founder. I work with creators, founders, and personalities who want to build a brand that people remember — not just scroll past.

  • Strategic positioning & identity
  • Content strategy that actually converts
  • Reel concepts proven to go viral
  • Brand partnership pipeline
  • Taught by the founder of a 4.5M brand
Apply for Growth Program
4.5M
Followers built
67M
Monthly views
02

AI Videos & Imagery

The future of content is here. I create AI-driven Reels and editorial AI imagery that stop the scroll, win the algorithm, and feel like nothing else on the feed. From brand campaigns to personal content drops — fully produced, ready to publish.

  • AI video creation (Reels, ads, campaigns)
  • Editorial AI imagery & art direction
  • Concept · production · delivery in 10 days
  • Used by Picsart, @evolving.ai
  • My AI work hit 31.6M views — one Reel
Request AI Project
31.6M
AI Reel views — single drop
10 days
From concept to delivery
Proof

The numbers speak.

31,153,875
"One AI Reel. 31.6 million views. 64.9% from non-followers.
Watch time: 1 year, 216 days, 13 hours.
— A single piece of content can change everything."
Saving the planet with @evolving.ai · February 2026
Also Available

Other ways we
can work together.

Beyond my two specialties, I offer tailored services for select clients.

03

1:1 Consultation

A 90-minute strategy call with me. Personal brand audit. Content roadmap. Written follow-up.

Book →
04

1-Month Intensive

Reposition and accelerate. Weekly 1:1 calls with me. 30-day content calendar. Reel concepts.

Apply →
05

3-Month Signature

Full brand strategy. 90-day roadmap. Bi-weekly 1:1 with me. Partnership introductions.

Apply →
06

6-Month Elite

Full creative direction. Weekly mentorship. Content production support. PR & deal pipeline.

Apply →
07

AI Content Mentorship

Learn AI content creation from me. 4 private sessions. Tool stack. Prompt library.

Apply →
08

Brand Campaigns

Reels, Stories, ambassador deals. For luxury houses, hospitality, beauty, and beyond.

Request →
09

Event Presence

Red carpet, brand activations, press dinners, fashion week. Paris · Dubai · worldwide.

Request →
10

AI Masterclass

Live group masterclass for marketers and creative teams. Max 20 seats.

Reserve →
My Creative House
A Creative House by Kari Kari Petrosyan

For larger campaigns, AI productions, and luxury brand collaborations, I work through my creative house — ARMA. Founded in Paris, rooted in Armenia.

Follow @the___arma
Brand Collaborations

Houses I've
created for.

From Dolce & Gabbana to Netflix MENA — I've partnered with some of the world's most discerning brands.

High Fashion
Dolce & Gabbana · Lanvin · Armani · Jacob & Co. · Jaeger-LeCoultre · APM Monaco
Entertainment
Netflix MENA
Beauty
L'Oréal · La Roche-Posay · NUXE · AXIS-Y
Hospitality
Atlantis The Royal · Atlantis The Palm · Marriott · Waldorf Astoria · Kempinski · Emirates Palace
Fragrance
Arabian Oud · Lattafa Perfumes
Technology
Samsung · PUBG
Travel
Macao Tourism · Kenya Tourism Board
AI & Digital
Picsart · @evolving.ai · AI Campaigns
Audience Insights

82.4% Western
luxury audience.

Verified Instagram data — May 2026.

🇺🇸 United States35.5%
🇬🇧 United Kingdom28.4%
🇫🇷 France18.5%
🇹🇷 Turkey14.7%
🇦🇪 United Arab Emirates6.5%

Top Cities

New York35.5%
London28.9%
Paris21.1%
Istanbul15.4%
Dubai8.5%
Frequently Asked

Questions, answered.

Who do you work with?
I work with three kinds of clients: (1) founders and creators who want to build a memorable personal brand on Instagram and TikTok, (2) luxury brands and houses looking for AI-driven content and campaigns, and (3) ambitious entrepreneurs ready to grow their audience strategically.
How does Personal Brand Growth work?
I offer three intensities: 1-Month Intensive (repositioning + 30-day content roadmap), 3-Month Signature (full brand build + bi-weekly 1:1 + partnership intros), and 6-Month Elite (full creative direction + weekly mentorship + PR pipeline). Every program is tailored to your starting point and goals.
What kind of AI content do you create?
AI-driven Reels, editorial AI imagery, brand campaigns, and personal content drops. Featured by Picsart and @evolving.ai. A single AI Reel I created reached 31.6 million views. Concept → production → delivery in 10–14 days.
What is ARMA?
ARMA is my creative house — founded in Paris, rooted in Armenia. I built it as the agency behind my larger AI productions and brand campaigns. ARMA carries my work that exceeds personal scale — full campaigns, productions, and houses I partner with.
What does it cost?
Investment varies depending on scope, timeline, and deliverables. Consultations start at accessible entry points; full programs are positioned at the luxury service tier. I send a tailored proposal within 48 hours of receiving your brief.
Where are you based?
I'm based between Paris and Yerevan, Armenia. I travel frequently to Dubai, London, New York, and Milan, and work with clients globally.
How do I start?
Email me at pr@karikari.me with a short description of who you are, what you'd like to build, and a rough timeline. I respond to every serious inquiry within 48 hours.
Get In Touch

Let's create
something iconic.

I take on a limited number of clients each season. If you're ready to build something that lasts — not just trends — I'd love to hear from you.

Start a Conversation
Email
pr@karikari.me
Instagram
@kari____kari
My Creative House
@the___arma
Based In
Paris · Yerevan